Introduction to Calculating Hearing Loop Demand and Return On Investment
When appraising their hearing loop demand options when it comes to hearing loop systems, many businesses can find themselves asking if they really need one.
This might be because as a business owner, you’re rarely asked for hearing loop access and so derive little value from it.
Most businesses, whether they’re aware of it or not, will have people with a hearing impairment come through their doors – there are approximately 9 million people with some form of hearing loss in the UK, all of whom will need retail, leisure, entertainment, health, business or public services at some point in their lifetime.
If there isn’t a hearing loop system present at your place of business, the lack of a hearing loop sign makes this immediately apparent.
The person with hearing loss will recognise this.
This doesn’t just mean you aren’t serving customer demand and could be losing custom to rivals who offer a more inclusive experience.
Businesses are required by law to provide reasonable adjustments for those with a hearing impairment.
So, installing a hearing loop is not just a case of best practice – it’s about abiding by legislation.
In the case of smaller businesses, a portable hearing loop system doesn’t have to mean a big install and costly disruption – it can be an easy, quick affair.
For shops or retail outlets where one-to-one interactions are daily occurrences, a small portable hearing loop system is a low-cost, practical solution which is easily installed and can be used by visitors with hearing difficulties right away. For minimal outlay, you can provide a valuable tool for your customers and improve their experience with you.
A customer with a hearing impairment will recognise this and is more likely to become a regular and spread the word about your forward-thinking approach.
The idea in business is always to provide what the customer needs and wants, and a small-scale portable hearing loop system does just that.
In the current difficult retail trading environment, a portable hearing loop also ensures return on investment for smaller businesses; in addition to being useful to customers, it’s mobile, agile and portable, with no costly maintenance or expenditure after the initial purchase.
This makes a portable system cost-effective with a marginal cost per use in the long term.
Many businesses, however, need to provide hearing loop coverage for more than one space.
In cases where you might need a hearing loop system for three or more rooms, a portable option is still the best way to go.
A fixed hearing loop system, as we’ve seen, isn’t flexible.
Once it’s in place, that’s the area it will cover.
Adding to this means installation, disruption and expense.
For businesses that are growing or moving premises, this can be a costly process – in more ways than one.
A portable hearing loop system will not throw up these same issues and afford your business the flexibility you need to thrive. A portable system is designed to serve the demands of multi-room spaces.
If you have a portable hearing loop system in some of your building but find you need immediate coverage in another space, you can simply move the components of the system and make it so.
Right away, the additional room is covered by a quality, robust hearing loop system which can accommodate anyone who needs it.
Moreover, a portable hearing loop system can be split across spaces to provide extra coverage, which gives you the flexibility to use all the space you have and enable those with hearing impairments to do the same.
Return on Investment
When conducting your portable hearing loop checklist, a key concern is the hearing loop demand vs. cost-benefit analysis and return on investment.
It’s important not to think of a hearing loop system as a sunk cost, because it isn’t.
Yes, it is a requirement, but that doesn’t mean a hearing loop system can’t benefit your business in a number of financial and non-financial ways.
Any business satisfying the hearing loop demand by offering an inclusive experience for all customers, regardless of hearing loss, is well placed to have a very real, positive impact.
Take, for example, a restaurant.
This type of environment is usually challenging, confusing and often unpleasant for those with a hearing impairment.
The background noise can be problematic, with music, lots of loud chatter and, more often than not, poor acoustics and no provision for those with hearing difficulties.
What this usually adds up to for the hearing-impaired customer is a very unpleasant experience and an unwillingness to return. If this restaurant were to make a concerted effort to install a portable hearing loop system and provide specific areas that are acoustically sound, their hearing loop demand would be satisfied and it would encourage the customer to return.
They are also more likely to leave a positive review and recommend the venue, in turn, generating more repeat business and referrals.
In broader terms, the willingness to provide a quality portable hearing loop system marks your business out as a concern that is aware of its responsibilities to all customers.
In short, it gives the impression of a forward-thinking, modern business that caters to customer needs.
Download our guide to portable hearing loop systems now or contact us and see how we could help your business.
Call 0114 2357 717 or email us at firstname.lastname@example.org to get connected to one of our hearing loop experts.